Social Recruiting: What to Look for on Job Applicants’ Social Profiles

Depending on the industry, social profiles can serve as alternate resumes or portfolios. As a result, social recruiting is an important step in the overall recruiting process. Millennials are the largest generation in the U.S. workforce, so recruiters should pay close attention to the platforms they’re investing their time on. Platforms like Facebook, LinkedIn and Twitter have changed the way we communicate, giving insight into job seekers’ day-to-day routines. However, each platform provides different insight into different skill sets. Below are some tips for using social recruiting as a way to match candidates to specific roles.


Visiting a job seeker’s Twitter page means getting a glimpse into their contribution to digital conversations. On this platform, recruiters can see what subjects job applicants are most passionate about, and how they choose to get their point across through words and digital interactions. Candidates should come across as an expert in their field by retweeting thought-provoking articles or news from industry leaders, offering a fresh perspective to conversations in their industry and interacting with like-minded leaders who push them to grow. At the very least, recruiters can use Twitter to weed out any outlandish or questionable content.


LinkedIn is a virtual resume for job seekers, so recruiters should look for candidates to put their best professional foot forward. LinkedIn is a great social recruiting tool in that nearly everything you need to know about the job seeker’s professional history is in one place – resume, cover letter, endorsements, mutual connections and skills. If you’re searching for a certain skillset or want to narrow your search down to specific criteria, LinkedIn is the platform for you. As an added benefit, job seekers can find your recruiting agency on LinkedIn and inquire about your services.


Facebook isn’t the best tool for social recruiting, but it is helpful in its own capacity. For example, searching members of professional groups or business pages might help you find the talent you’re looking for. The downfall of using Facebook for social recruiting is it’s one of the more personal platforms, and many people like to keep their personal Facebook profile separate from their work life. On your Facebook page, post job openings or job fairs and a potential candidate might come to you.

Career Path Group can appreciate that people are the cornerstone of any successful business enterprise and we pride ourselves on our ability to ferret out the candidate that will make a positive impact on your business in the near term and in the future.

Our executive search firm areas of expertise are as follows:

  • Financial Services
  • Insurance & Reinsurance
  • Software Development
  • Solutions Management
  • Not-for Profit
  • Energy
  • Power
  • Utilities
  • Alternative Energy
  • Entertainment
  • Media
  • Publishing

This includes Direct hire, Interim/Contract & Contract to Hire. Contact us and one of our professional job recruiters will help you match your vocational talent with the right company.

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